After researching as much as i can on local newspapers i have started to formulate my own. The first thing I am deciding on is a name for my news paper. I want something young and catchy that reaches the out to the target audience. I belive if the name of my newspaper isnt so formal younger people like myself are more inclined to pick up a copy.
Here are some names I have thought about:
1. The Southend Gossip
2. Southend's Hot Gossip
3. Spread Southends Word
4. The Southend Way
I belive the name to my newspaper is essential because it has to make a statement and make you want to read it. I also think its important the the place 'Southend' is involved in the title because its what the newspapers based on and the origin of the whole thing. Also because its local and involves alot about the college and university aswell as SOuthen town in general, people who are interested in Southend will be more inclined to read it or find a copy, making it more sucessful.
I have decided on calling my newspaper 'Southend's Hot Gossip' I belive this will appeal more to my target audience as i think its the freshest name out of all four and represents what i what my newspaper to portray.
The main name will be just 'Hot Gossip' but i want the word 'Southend' to clearly sit above it just so its not so long winded.
I have chosen this particular title because due to the target audience I want younger words that represent them as a group and used the word 'Gossip' instead of news because it makes it sound much more exclusive and 'must read' than anything.
I belive my target audience will respond to this and hopefully they will notice that its specifically created for them by one of them.
Title: Southend Hot Gossip
I created the look for my title on Adobe Photoshop.I started off with a bright colour because I wanted it to be bold and eye catching. I chose a palete of 4 colours that I thought worked well together of bright pink , yellow black and white.
I played about with various colour schemes but the last one i chose was the one i decided to go with as you can see:
Before chosing the final font for my title I had to experiment with some otheres before hand as you can see below:
There are 4 fonts used on the title, including 'Impact' and 'Times New Roman' which I have used throughout my project. The other two fonts are for my headline only because i wanted them to stay unique and interesting. I also experimented with these before finalising the design however which you can see below.
LAYOUT:
Here are some designs I have experimented with after looking at various newspapers to see which of mine will work best.
Saturday, 17 April 2010
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